Using Tech in Direct Response Marketing with Joe Gray at SalesHop.io and Glacier Hospitality
On this episode, I’m joined by Joe Gray, Co-Founder of SalesHop.io and VP of Sales at Glacier Hospitality, to hear how he’s using technology in conjunction with direct response marketing to reach new markets for his family’s hotel group.
Joe’s parents got into the hotel business before Joe was 10 years old, and he’s been a part of their sales and marketing team since college. After Covid-19, Joe struck out on his own to learn from career professionals in the marketing space. He founded SalesHop.io before returning to the family business, armed with an important new sales tool.
Direct response marketing is a method of reaching out to potential customers that is designed to elicit an immediate response. Whether it’s opening an email or clicking a social media link, this kind of marketing gets customers to engage with your organization right away. As technology, and especially AI, evolves in the hospitality industry, Joe encourages hospitality leaders to use their new digital tools to make their direct response marketing strategies more streamlined and efficient.
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