Pursuing Specialization and Differentiation with Randy McKay at Carolina Theater of Durham
On this episode, I’m joined by Randy McKay, President and CEO at the Carolina Theatre of Durham, to hear how he’s using his organization’s available resources to create unique experiences that his guests can’t find anywhere else.
Randy’s passion for theater goes back to his childhood days of wanting to be an actor, a passion which eventually shifted to encompass the behind-the-scenes production elements of live shows and concerts.
The Carolina Theatre of Durham is one of the most unique venues Randy has been a part of, owing to its rich local history and intimate size. Randy tries to capitalize on that uniqueness to provide a special guest experience to everyone who walks in the door. He can’t just rely on the venue itself but instead goes above and beyond to provide memorable customer service to create an atmosphere that sticks with his guests, long after the show is over.
It’s an outstanding way to differentiate himself from his competitors.
- Upshift
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